Florelle Case Study
What We Actually Did • We built a clear and memorable brand identity through logo design, color palette, and packaging mockups to give the brand a strong and trustworthy visual presence. • We designed a responsive website to act as the brand’s online home, explaining the blends, the purpose, and the overall wellness vision in a simple and engaging way. • We also created marketing and social media concepts to help connect the brand story with its audience and support long-term brand recall.
Phase 1
We Always Start by Getting Clear on the Brand First
We Start by Getting Clear on the Brand
Before designing anything, we first understand the brand’s vision by asking:
Who This Brand Is Really Built For
For Florelle, the focus is ambitious working women who want to care for their well-being despite busy schedules.What They Value in Their Daily Life
They value self-care and are willing to invest in small daily rituals that help them feel better.Why This Product Would Matter to Them
The product combines good taste with a calming, soothing experienceWhat Makes the Product Meaningful
The floral herbal blends use flowers and botanicals that support wellness and nutrition.
Why We Do This Step First
This clarity guides every design decision and prevents random visual choices later.
Phase 2
Validating what's going in the market and how competitors are showing themselves and their vision
We Study the Market and the People in It
We analyze the competitors, how they position themselves and then we understand customers' needs and buying behavior.
Who We’re Designing For
For Florelle, the core audience is working women aged 25–45 who take time before buying. They check ingredients, read reviews, and choose brands they trust.What Really Matters to Them
They want convenience, but they won't compromise on quality or authenticity. They're juggling busy lives and actively seeking balance.Where We Find the Real Opportunity
Once we understand what's happening in the market and what customers actually need, we spot the gaps. Those are the spaces where a brand can stand out and win.
Phase 3
Brainstorming crazy ideas to give tough competition and implementing the vision in the most impactful way
This Is Where Things Get Really Exciting
Using insights from the first two phases, we explore bold directions that can truly set the brand apart.
First, We Get Crystal Clear on the Brand Direction
We define core values, personality, and unique strengths, then build moodboards to set the right emotional and visual tone before moving into design.How It Became Clear for Florelle
Based on what working women actually need, we shaped the brand around five core values: collaboration, integrity, accountability, quality, and health.
The brand personality aligned with a nurturing, supportive caregiver archetype focused on healing, serving, and genuinely caring.
Phase 4
Giving brand the direction and its own identity that people can trust and remember
Where the Brand Comes to Life Visually
We lock the visual direction and build the identity system, all driven directly by the strategy from the previous phase. Nothing is random.
Making Sure It Feels Consistent Everywhere
Once finalized, we apply the system everywhere, including packaging, to create a cohesive and recognizable presence. The goal isn’t just to look good, but to communicate clearly to the right audience.How It Looked for Florelle
We kept the identity simple and clean, using deep earthy colors inspired by floral and herbal ingredients, with minimal packaging that builds trust through clarity, not clutter.
Phase 5
Creating a website to become accessible to all and making people aware about the vision
Building the Brand’s Online Home
This is where we integrate the brand identity and build the brand's online home. We call it that because it's more than just a website.
It’s the Space the Brand Truly Owns
It's the place where people can connect with everything it stands for.
Where People Really Understand the Brand
This is where the target audience understands what the brand does, why it exists, and why they should trust it.We structure it to clearly show the brand's values, personality, and what makes it different, with information laid out in a way that feels natural to scan and simple to understand.
How We Designed It for Florelle
We highlighted the beauty of floral teas with a clean, breathable layout and generous white space to create a simple, calm, and trustworthy experience that feels relaxing to browse.
